Google Ads Management Services
Increase your revenue. Decrease your workload.
Free up time in your busy schedule – let our certified Google Ads experts take care of the fine details. Our team has an impressive track record that empowers you to invest more energy into what really matters: excelling in your industry.
We make advertising easy.
Is your business in need of increased ROI? Take time off your plate and increase your revenue by allowing our Google Ads Management Services to handle your ad presence across all of Google’s partner platforms. We specialize in providing personalized strategies, optimal targeting, and a focus on ROAS. Whether you’re seeking an increase in brand awareness, more lead form submissions, or product sales, we’ve got the experience and skill set to ensure you’re getting the most out of your ad budget.
Our Proven Google Ads Management Process
Market Research
Our keyword and market research techniques help us define a tailored strategy that will maximize your ROI and outperform your competition. We analyze industry trends to identify proper targeting, perfect audiences, and competitive tactics - all crafted to give you an edge in the market. From the start, our mission is to build the very best ad campaigns.
Campaign & Ad Creation
Our team has been strategic and swift in creating hundreds of successful ad campaigns. We develop campaigns that best suit your needs. From Search, Display, Retargeting, Video, or Performance Max campaigns, we build what's best for your business. Don't let another day pass where someone else takes advantage - get started today!
Optimization
Get the maximum return on your investment with our advanced ad optimizations. We specialize in getting our clients high returns by avoiding overspending on low-performing demographics, locations, and audiences. We stop the wasted spend on clicks that don't convert and start spending it on generating revenue for your business.
How we create Google Ad campaigns that lead to more revenue
A/B Testing
To ensure the success of our ad strategy and maximize ROAS, we continually test variations of ads to monitor engagements. By studying which variation performs better, we can recognize what resonates with target audiences and identify areas that need improvement for maximum performance.
Engaging CTA’s
We make sure our ads capture customers’ attention and drives them to take action with a call-to-action tailored specifically to our clients business. Our expert team customizes CTA’s that are not only eye catching, but also align perfectly with existing branding efforts!
Audience Analysis
By employing an analytical approach to Google Ads, we help clients target their audiences more effectively and maximize ad dollars. Our audience analysis provides insights into user behavior that promote smarter spending, resulting in improved conversion rates every time!
Location Targeting
Our team understands that who you’re targeting and where they are is key to a successful ad campaign. That’s why we use sophisticated methods to analyze location data in our Google Ads Campaigns, so the money spent reaches audiences with higher conversion rates for maximum returns on investment. This optimization strategy helps minimize wasted spending, meaning our clients can be confident our team will help make sure their budget generates excellent results!
Demographic Optimizations
Our team takes a data-driven approach by assessing relevant information such as age, gender, and household income, which helps us focus on audiences that are more probable to take actions like buying products or joining email lists. We strive towards greater efficiency and optimization, with an aim of delivering maximum return for our clients’ investments in their marketing efforts.
Conversion Rate Optimization
If you want customers to take the desired action on your website, it’s imperative that your landing page is conducive to conversion. We understand how much time and effort is required to create an effective landing page, which is why we offer tailored advice and assistance for optimizing conversion rate.
SEO vs Google Ads: What’s Best For Your Brand?
SEO
- Provides Credibility & Trust
- Sustainable
- Cost Effective
Search engine optimization can be a major factor in determining the credibility of your business to potential customers. Higher rankings on search engine results pages can result in increased click-through rates and traffic to your website.
Google Ads
- Agile
- Customer Intelligence
- Targeted
A Google Ads campaign can provide your business with immediate results, valuable customer insights, and the ability to target or exclude specific groups of searchers. Google Ads campaigns are a great way to get your business noticed online quickly and effectively.
Types of Google Ad Campaigns We Service
Search Campaigns
Search Ad Campaigns
Google Search ad campaigns (also referred to as text ads) offer the ability to target keywords and fine-tune cost-per-click. Due to the high purchase intent for users browsing on Google, Search Ad campaigns are a must-have tool in a business’s marketing toolbox. With careful targeting and cost-per-click optimization, we find that Search Ad campaigns can offer a great ROI.
Stats
- 63% of searchers have clicked on a Google ad.
- The CPC per industry varies greatly, if you’re seeing a significant difference between your current CPC and the figures in this infographic, reach out! We’d love to help.
- The average CTR for Google ads is around 2%. Our text ads rarely (if ever) see this low of a CTR. Don’t believe us? If you don’t receive a higher CTR on text ads than this, we’ll refund you our service fee for that month.
Requirements
- Nothing! Text ads are extremely flexible and do not require any assets.
Where Search Ads Show
Google Search ads appear on the search engine results page (SERP), above or below search results. They can also appear on Google Play, the Shopping tab, and even Google Maps. Typically, these ads appear above the first organic results (text ads are considered “paid” results whereas unpaid are considered “organic”) and are a great way to make sure potential customers see you before anyone else on the SERP, even if you’re not ranking organically yet. Having the opportunity to be within the first fold of a search results page is one of the main benefits of text ads. Whether you’re ranking organically or not there yet, having text ads provides significant potential for success if strategized properly.
Display Campaigns
Display Ad Campaigns
If you’re looking to get your brand out there, Google Display ad campaigns can be an invaluable tool. With over 90% of internet users having been exposed to display advertising and our clients already seeing great success through this medium, adding the GDN into your marketing strategy is essential if you don’t want to fall behind!
Stats
- Typically, businesses receive a 200% ROAS when using Google Ads.
- The Google Display Network is the world’s largest online display advertising network.
Requirements
- Design assets in a variety of formats.
Where Display Ads Show
The Google Display Network spans millions of websites and applications, allowing your ads to be seen in places where people are likely to be looking for what you have to offer. Additionally, this means that you have the option to only show ads to audiences that are likely to benefit from your product or service, saving time and energy in the long run. With carefully chosen targeting techniques and creative ad units, the Google Display Network is definitely worth considering for any business!
Shopping Campaigns
Shopping Ad Campaigns
eCommerce businesses have found significant success in generating ROI with Shopping ads. With our Shopping ads management service, your products can be shown to thousands of the right shoppers who are likely to convert into buying customers.
Stats
- 76% of eCommerce industry ad spend is driven by Shopping ads.
- Shopping ads currently generate 85.3% of all clicks on Google Ads.
Requirements
- Setup Google Merchant Center Account & Approved Products
Where Shopping Ads Show
These ads appear in a diversity of places on the web, including search engine results pages, dynamic display networks, retailer and manufacturer websites, and social media platforms like Google Ads, YouTube, and Gmail. As the number of people shopping online continues to grow exponentially, the influence and effectiveness of Google Shopping Ads are expected to grow significantly.
Performance Max Campaigns
Performance Max Campaigns
The Google Performance Max campaigns are a great way to gain maximum value from your advertising spend. They provide the most comprehensive solutions available to optimize results both in terms of reach and conversions. With a focus on automation, performance measurement and optimization, they offer an intuitive approach suitable for all types of businesses regardless of size. Investing in this platform ensures clear tracking of ROI as well as faster execution and enhanced scalability; which makes performance max campaigns an ideal choice for companies looking to get the most out of their investments.
Requirements
- There are a variety of requirements depending on which strategy you’d like to approach.
Where Performance Ads Show
Google Performance Max campaigns are Google’s comprehensive targeted ad system, appearing throughout different websites and platforms across the internet. These ads can be dynamically generated with tailored content that corresponds to the specific interests of users, providing a highly effective customized experience. Additionally, these campaigns can reach customers across multiple digital touchpoints such as Gmail, YouTube and partner sites in its Global Ads Network, meaning that users will be able to see relevant products and services no matter which device or platform they’re using. Furthermore, Google Performance Max campaigns also offer advertisers the ability to reach their target audiences through more advanced segmentations such as in-market and custom affinity audiences, enabling them to maximize their impact through efficiency.
Video Campaigns
Video Ad Campaigns
If you’re looking to market your products and services, video advertising campaigns on Google offer a unique opportunity. With 5 billion Youtube views every day, there’s no better platform than YouTube for reaching out to prospective customers. Google allows businesses the chance to display their ads in front of millions of users at an incredibly affordable price – so don’t let this great opportunity pass by!
Google Video Ads can appear to viewers in a variety of places. These campaigns may be seen across the web on major websites, such as YouTube, network partner websites and apps, and video content from Google’s Display Network. All of these avenues are effective when it comes to reaching potential customers with engaging video campaigns. What’s more, Google Video Ads allow viewers to skip if they’re not interested so that businesses can make sure their budgets are being well used on engaged audiences. With customizable targeting options, businesses are able to focus in on their desired audience with ease and gain more distinction within the marketplace. Reaching your target with creative video campaigns has never been easier!
Frequently Asked Questions
Our service fees can vary dependent on the type of industry and the frequency/workload required for an effective Google Ads strategy.
Typical Google Ads Management pricing at KTB Digital Media:
- Ad Spend less than $5000/month = $500/month
- Ad Spend between $5000-7500 = $750/month
- Ad Spend more than $7500 = Contact us for a free quote.
If building a Google Ads account from scratch (or not using existing campaigns) a setup fee may be required.
When deciding which type of Google Ads are best for your business, consider what kind of budget you’re working with and how you want to reach potential customers. For instance, if you’re hoping to foster brand awareness with a lower budget, display ads may work best for your campaign; however, if you’re looking to boost your visuals and catch the eye with video content, YouTube Ads could be a great choice. On the other hand, if increasing calls or website visits is the goal, search ads may be more suitable as they would show up when customers are looking for specifics within their search engine results. Ultimately, there is no “one size fits all” when it comes to selecting the right advertiser tool – each situation should be evaluated individually to create an optimal marketing strategy.
This is also dependent on the assets you’re able to provide/willing to invest in (videos & graphic design requirements).
Yes of course! Our team of experienced professionals have worked on countless video ad campaigns. We specialize in making the best ads that will help you get noticed while maintaining your brand’s unique personality and presence. Our belief is that with us at KTB Digital Media, successful attention-grabbing Youtube ads are within easy reach.
Fun fact: Our owner has a soft spot for the Youtube platform – he might even have a few channels out there…
Outsourcing your Google Ads account to a professional can be an incredibly beneficial decision for businesses of any size. By entrusting your marketing campaigns to an expert, you can benefit from their specialized knowledge and access cutting-edge technology. With the right strategist handling your Google Ads account, your campaigns will become more efficient and generate better ROI in less time. Additionally, offloading Ad management tasks will free up internal resources that can be used for other parts of the business, such as research and product innovation. The bottom line is that outsourcing your Google Ads account is an excellent way to ensure success for current and future campaigns.
At the start of any project, we dive deep into understanding our client’s industry to build a tailored strategy that works for them. Our market research dives into keywords and competitor analysis paired with audience segmentations so campaigns can be tweaked as needed. Then, on an ongoing basis through A/B Testing, demographic optimization and CRO suggestions – we optimize each campaign managed to ensure optimal performance from Google Ads platforms! To top it off; monthly check-ins provide visibility over progress but if needed more frequently than this is possible too!