Getting to the top of a search engine rankings can take some time, depending on the competitiveness of your chosen keywords and the strength of your existing content. It’s important to be patient when developing a search engine optimization strategy, as results do not happen overnight. Generally speaking, you should begin seeing small improvements within a few weeks. As you continue to optimize your site and strengthen your online presence, those results will start to become more noticeable. While this process takes time and effort, investing in SEO yields long-term benefits that can result in much higher levels of traffic than relying solely on paid advertising.
We like to think of SEO as the roots of a business’s marketing strategy. Like leaves, paid advertising can come and go. Like branches, social platforms can provide strong outreach potential but can be fragile if left unattended. However, if rooted properly, SEO can be a strong foundation that provides assistance to all the other parts of your strategy.